:root {
  --brand-primary: #5b5bd6;
  --brand-accent: #ff4d8d;
  --brand-support: #2f766d;
  --text-primary: #111827;
  --text-muted: #6b7280;
  --text-inverse: #ffffff;
  --bg-page: #f7f4ee;
  --bg-surface: #ffffff;
  --bg-soft: #f1ece4;
  --border: #e5ded2;
  --bg-iris-soft: #e9e8fb;
  --bg-rose-soft: #ffe3ee;
  --bg-teal-soft: #e2f0ee;
  --bg-dark: #0f1720;
  --inactive: #d7d3cc;
  --shadow-soft: 0 24px 70px rgba(17, 24, 39, .12);
  --shadow-card: 0 10px 35px rgba(17, 24, 39, .07);
  --max: 1160px;
  --radius-xl: 32px;
  --radius-lg: 24px;
  --radius-md: 18px;
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  margin: 0;
  color: var(--text-primary);
  background: var(--bg-page);
  font-family: Inter, ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif;
  line-height: 1.55;
  -webkit-font-smoothing: antialiased;
}
a { color: inherit; }
.section-shell { width: min(var(--max), calc(100% - 40px)); margin-inline: auto; }

.site-header {
  position: sticky;
  top: 0;
  z-index: 20;
  display: grid;
  grid-template-columns: 1fr auto 1fr;
  align-items: center;
  min-height: 76px;
  padding: 0 max(24px, calc((100vw - var(--max)) / 2));
  border-bottom: 1px solid rgba(229, 222, 210, .8);
  background: rgba(247, 244, 238, .88);
  backdrop-filter: blur(20px) saturate(150%);
}
.logo { display: inline-flex; align-items: center; gap: 9px; width: max-content; text-decoration: none; }
.logo img { width: 31px; height: 31px; }
.logo-word { font-family: Georgia, "Times New Roman", serif; font-size: 1.6rem; line-height: 1; letter-spacing: -.035em; }
.logo small { margin-left: 5px; color: var(--text-muted); font-size: .68rem; font-weight: 700; letter-spacing: .02em; }
.desktop-nav { display: flex; gap: 28px; }
.desktop-nav a { color: var(--text-muted); font-size: .82rem; font-weight: 700; text-decoration: none; transition: color .18s ease; }
.desktop-nav a:hover { color: var(--brand-primary); }
.nav-cta { justify-self: end; padding: 10px 17px; border-radius: 999px; color: white; background: var(--text-primary); font-size: .82rem; font-weight: 800; text-decoration: none; transition: transform .18s ease, background .18s ease; }
.nav-cta:hover { transform: translateY(-1px); background: var(--brand-primary); }

.hero { display: grid; grid-template-columns: 1.03fr .97fr; gap: clamp(42px, 7vw, 96px); align-items: center; min-height: 740px; padding-top: 68px; padding-bottom: 88px; }
.kicker { margin: 0 0 17px; color: var(--brand-primary); font-size: .72rem; font-weight: 850; letter-spacing: .14em; text-transform: uppercase; }
.kicker.light { color: #c9c7ff; }
h1, h2 { margin: 0; color: var(--text-primary); font-family: Georgia, "Times New Roman", serif; font-weight: 600; letter-spacing: -.05em; line-height: .98; }
h1 { max-width: 720px; font-size: clamp(3.6rem, 7vw, 6.5rem); }
h1 em, h2 em { color: var(--brand-primary); font-weight: inherit; }
.hero-lead { max-width: 650px; margin: 28px 0 12px; font-size: clamp(1.2rem, 2vw, 1.5rem); font-weight: 680; line-height: 1.38; }
.hero-detail { max-width: 620px; margin: 0; color: var(--text-muted); font-size: 1rem; }
.hero-actions { display: flex; align-items: center; gap: 23px; margin-top: 32px; }
.button { display: inline-flex; align-items: center; justify-content: center; gap: 12px; min-height: 52px; padding: 0 23px; border: 1px solid transparent; border-radius: 999px; font-weight: 800; text-decoration: none; transition: transform .18s ease, box-shadow .18s ease, background .18s ease; }
.button:hover { transform: translateY(-2px); }
.button.primary { color: white; background: var(--text-primary); box-shadow: 0 14px 34px rgba(17, 24, 39, .18); }
.button.primary:hover { background: var(--brand-primary); box-shadow: 0 16px 38px rgba(91, 91, 214, .25); }
.button.secondary { border-color: var(--brand-primary); color: var(--brand-primary); background: transparent; }
.button.cream { color: var(--text-primary); background: white; }
.button.large { min-height: 58px; padding-inline: 28px; }
.text-link { color: var(--brand-primary); font-weight: 800; text-decoration-color: rgba(91, 91, 214, .35); text-underline-offset: 4px; }
.trust-line { display: flex; flex-wrap: wrap; gap: 8px 22px; margin-top: 25px; color: var(--text-muted); font-size: .78rem; font-weight: 700; }
.trust-line span::before { content: "\2713"; margin-right: 6px; color: var(--brand-support); }

.hero-visual { position: relative; padding: 28px 10px; }
.report-paper { position: relative; min-height: 570px; padding: 36px; overflow: hidden; border: 1px solid rgba(229, 222, 210, .9); border-radius: var(--radius-xl); background: var(--bg-surface); box-shadow: var(--shadow-soft); }
.report-paper::before { content: ""; position: absolute; inset: 0 auto 0 0; width: 5px; background: var(--brand-primary); }
.report-paper::after { content: ""; position: absolute; right: -90px; bottom: -100px; width: 270px; height: 270px; border-radius: 50%; background: var(--bg-iris-soft); }
.report-topline { display: flex; justify-content: space-between; color: var(--text-muted); font-size: .66rem; font-weight: 800; letter-spacing: .1em; text-transform: uppercase; }
.persona-orbit { position: absolute; top: 78px; right: 34px; display: grid; width: 94px; height: 94px; place-items: center; border: 10px solid var(--bg-iris-soft); border-radius: 50%; color: white; background: var(--brand-primary); font-family: Georgia, serif; font-size: 1.9rem; font-weight: 700; }
.report-label { margin: 78px 0 6px; color: var(--brand-primary); font-size: .7rem; font-weight: 850; letter-spacing: .1em; text-transform: uppercase; }
.report-paper h2 { max-width: 300px; font-size: clamp(3.5rem, 5vw, 4.3rem); }
.report-thesis { max-width: 370px; margin: 22px 0; font-size: 1rem; font-weight: 650; }
.report-divider { height: 1px; margin: 26px 0; background: var(--border); }
.report-mini-grid { position: relative; z-index: 1; display: grid; grid-template-columns: 1fr 1fr; gap: 12px; }
.report-mini-grid div { min-height: 90px; padding: 15px; border: 1px solid var(--border); border-radius: 14px; background: #fcfbf8; }
.report-mini-grid small, .next-test-preview small { display: block; margin-bottom: 7px; color: var(--text-muted); font-size: .63rem; font-weight: 800; letter-spacing: .07em; text-transform: uppercase; }
.report-mini-grid strong { font-size: .86rem; }
.next-test-preview { position: relative; z-index: 1; margin-top: 12px; padding: 17px; border: 1px solid #b9d9d4; border-radius: 14px; background: var(--bg-teal-soft); }
.next-test-preview p { margin: 0; font-size: .84rem; font-weight: 620; }
.signal-dot { position: absolute; z-index: 2; display: block; width: 14px; height: 14px; border: 5px solid var(--bg-page); border-radius: 50%; box-sizing: content-box; box-shadow: 0 6px 18px rgba(17,24,39,.12); }
.signal-rose { top: 13%; right: -2px; background: var(--brand-accent); }
.signal-teal { bottom: 13%; left: -2px; background: var(--brand-support); }

.problem-section { padding: 24px 0 92px; }
.problem-card { display: grid; grid-template-columns: .55fr 1.35fr 1fr; gap: 45px; align-items: center; padding: 48px; border-radius: var(--radius-xl); color: white; background: var(--bg-dark); }
.problem-card blockquote { margin: 0; font-family: Georgia, serif; font-size: clamp(1.8rem, 3.2vw, 2.8rem); line-height: 1.08; letter-spacing: -.03em; }
.problem-card > p:last-child { margin: 0; color: #b8c0cc; }

.audience-section, .report-section-marketing, .faq-section { padding-top: 96px; padding-bottom: 96px; }
.section-heading { margin-bottom: 42px; }
.section-heading.narrow { max-width: 760px; }
.section-heading h2, .method-copy h2, .final-cta h2, .offer-grid h2 { font-size: clamp(2.5rem, 4.5vw, 4.5rem); }
.section-heading > p:last-child, .split-heading > p { color: var(--text-muted); font-size: 1rem; }
.audience-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 14px; }
.audience-grid article { min-height: 230px; padding: 26px; border: 1px solid var(--border); border-radius: var(--radius-lg); background: var(--bg-surface); box-shadow: 0 6px 24px rgba(17,24,39,.035); }
.audience-grid span, .feature-num { color: var(--brand-primary); font-size: .72rem; font-weight: 850; letter-spacing: .1em; }
.audience-grid h3 { margin: 46px 0 11px; font-size: 1.15rem; line-height: 1.25; }
.audience-grid p { margin: 0; color: var(--text-muted); font-size: .9rem; }

.difference-section { padding: 96px 0; background: var(--bg-soft); }
.split-heading { display: grid; grid-template-columns: 1.35fr .65fr; gap: 70px; align-items: end; }
.comparison { display: grid; grid-template-columns: 1fr 1fr; max-width: 950px; margin-left: auto; overflow: hidden; border: 1px solid var(--border); border-radius: var(--radius-lg); background: var(--bg-surface); }
.comparison-column { padding: 34px; }
.muted-column { color: #4f5662; background: #f8f6f1; }
.accent-column { border-left: 1px solid var(--border); background: var(--bg-iris-soft); }
.column-label { margin: 0 0 25px; font-size: .7rem; font-weight: 850; letter-spacing: .11em; text-transform: uppercase; }
.accent-column .column-label { color: var(--brand-primary); }
.comparison ul { display: grid; gap: 16px; margin: 0; padding: 0; list-style: none; }
.comparison li { position: relative; padding-left: 26px; font-weight: 650; }
.muted-column li::before { content: "\2013"; position: absolute; left: 0; color: var(--text-muted); }
.accent-column li::before { content: "\2713"; position: absolute; left: 0; color: var(--brand-support); }

.report-feature-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 14px; }
.report-feature-grid article { min-height: 218px; padding: 25px; border: 1px solid var(--border); border-radius: var(--radius-lg); background: var(--bg-surface); }
.report-feature-grid .feature-accent { background: var(--bg-teal-soft); border-color: #bdd9d5; }
.report-feature-grid h3 { margin: 34px 0 10px; font-size: 1.17rem; }
.report-feature-grid p { margin: 0; color: var(--text-muted); font-size: .92rem; }
.report-feature-grid .feature-accent .feature-num { color: var(--brand-support); }
.center-action { margin-top: 34px; text-align: center; }

.method-section { padding: 76px 0; }
.method-card { display: grid; grid-template-columns: .8fr 1.2fr; gap: 70px; padding: 48px; border: 1px solid var(--border); border-radius: var(--radius-xl); background: var(--bg-surface); box-shadow: var(--shadow-card); }
.method-copy h2 { max-width: 470px; }
.method-points { display: grid; grid-template-columns: 1fr 1fr; gap: 12px; margin: 0; padding: 0; list-style: none; }
.method-points li { padding: 18px; border-radius: var(--radius-md); background: var(--bg-soft); }
.method-points strong, .method-points span { display: block; }
.method-points strong { margin-bottom: 5px; font-size: .9rem; }
.method-points span { color: var(--text-muted); font-size: .82rem; }

.offer-section { padding: 96px 0; background: var(--bg-iris-soft); }
.offer-grid { display: grid; grid-template-columns: 1.05fr .95fr; gap: 80px; align-items: center; }
.offer-grid > div:first-child > p:last-child { max-width: 600px; color: var(--text-muted); font-size: 1rem; }
.offer-card { padding: 32px; border: 1px solid #d2cff1; border-radius: var(--radius-lg); background: white; box-shadow: var(--shadow-card); }
.offer-price { display: flex; justify-content: space-between; gap: 20px; align-items: baseline; padding-bottom: 22px; border-bottom: 1px solid var(--border); }
.offer-price span { font-weight: 800; }
.offer-price strong { color: var(--brand-primary); font-family: Georgia, serif; font-size: 2.5rem; }
.offer-card ul { display: grid; gap: 12px; margin: 23px 0; padding: 0; list-style: none; }
.offer-card li::before { content: "\2713"; margin-right: 8px; color: var(--brand-support); font-weight: 900; }
.offer-card .button { width: 100%; }

.faq-list { border-top: 1px solid var(--border); }
.faq-list details { border-bottom: 1px solid var(--border); }
.faq-list summary { padding: 21px 0; font-weight: 780; cursor: pointer; list-style: none; }
.faq-list summary::after { content: "+"; float: right; color: var(--brand-primary); font-size: 1.3rem; }
.faq-list details[open] summary::after { content: "\2013"; }
.faq-list details p { max-width: 760px; margin: -3px 0 22px; color: var(--text-muted); }

.final-cta { padding: 105px 0; text-align: center; background: linear-gradient(180deg, var(--bg-page), var(--bg-iris-soft)); }
.final-cta-inner { display: flex; flex-direction: column; align-items: center; }
.final-cta h2 { max-width: 800px; }
.final-cta .button { margin-top: 32px; }
.final-cta-inner > p:last-child { color: var(--text-muted); font-size: .78rem; }
.site-footer { padding: 48px 0; color: white; background: var(--bg-dark); }
.footer-grid { display: grid; grid-template-columns: .7fr 1.1fr 1fr; gap: 28px; align-items: start; }
.logo-inverse .logo-word { color: white; }
.site-footer p, .site-footer small { margin: 0; color: #aeb7c3; }
.site-footer nav { display: flex; gap: 15px; flex-wrap: wrap; }
.site-footer nav a { color: #dbe0e7; font-size: .78rem; font-weight: 700; }
.site-footer small { grid-column: 2 / -1; font-size: .7rem; }

/* Sample report and intent pages */
.subpage-hero { padding-top: 88px; padding-bottom: 66px; text-align: center; }
.subpage-hero h1 { max-width: 900px; margin-inline: auto; font-size: clamp(3rem, 6vw, 5.6rem); }
.subpage-hero .hero-lead { margin-inline: auto; }
.subpage-hero .hero-actions { justify-content: center; }
.breadcrumbs { margin-bottom: 25px; color: var(--text-muted); font-size: .74rem; font-weight: 700; }
.breadcrumbs a { text-underline-offset: 3px; }
.sample-wrap { width: min(900px, calc(100% - 32px)); margin: 0 auto 90px; }
.sample-document { padding: clamp(28px, 7vw, 68px); border: 1px solid var(--border); border-radius: var(--radius-xl); background: white; box-shadow: var(--shadow-soft); }
.sample-document::before { content: ""; display: block; width: 46px; height: 5px; margin-bottom: 38px; border-radius: 99px; background: var(--brand-primary); box-shadow: 54px 0 0 var(--brand-accent), 108px 0 0 var(--brand-support); }
.sample-cover { display: grid; grid-template-columns: 1fr auto; align-items: end; gap: 30px; padding-bottom: 42px; border-bottom: 1px solid var(--border); }
.sample-cover h2 { font-size: clamp(3.6rem, 8vw, 5.8rem); }
.sample-badge { display: grid; width: 118px; height: 118px; place-items: center; border: 10px solid var(--bg-iris-soft); border-radius: 50%; color: white; background: var(--brand-primary); font-family: Georgia, serif; font-size: 2.3rem; font-weight: 700; }
.sample-section { padding: 40px 0; border-bottom: 1px solid var(--border); }
.sample-section:last-child { border-bottom: 0; }
.sample-section h3 { margin: 0 0 14px; font-family: Georgia, serif; font-size: 1.9rem; }
.sample-section > p { color: #374151; }
.sample-insights { display: grid; grid-template-columns: repeat(3, 1fr); gap: 12px; }
.sample-insights article, .sample-direction, .sample-test { padding: 19px; border: 1px solid var(--border); border-radius: var(--radius-md); background: white; }
.sample-insights article:nth-child(1) { border-top: 4px solid var(--brand-primary); }
.sample-insights article:nth-child(2) { border-top: 4px solid var(--brand-support); }
.sample-insights article:nth-child(3) { border-top: 4px solid var(--brand-accent); }
.sample-insights h4, .sample-direction h4 { margin: 8px 0; font-size: .98rem; }
.sample-insights p, .sample-direction p, .sample-test p { margin: 0; color: var(--text-muted); font-size: .84rem; }
.sample-careers { display: grid; grid-template-columns: 1.3fr .7fr .7fr; gap: 12px; }
.sample-direction.primary { background: var(--bg-iris-soft); border-color: #d2cff1; }
.sample-tests { display: grid; gap: 10px; counter-reset: sampletests; }
.sample-test { position: relative; padding-left: 62px; counter-increment: sampletests; background: var(--bg-teal-soft); border-color: #c4ddd9; }
.sample-test::before { content: counter(sampletests); position: absolute; left: 18px; top: 18px; display: grid; width: 30px; height: 30px; place-items: center; border-radius: 50%; color: white; background: var(--brand-support); font-weight: 850; }
.sample-note { margin: 28px 0 0; padding: 17px; border-radius: 14px; color: var(--text-muted); background: var(--bg-soft); font-size: .78rem; }
.inline-cta { padding: 74px 20px; text-align: center; background: var(--bg-iris-soft); }
.inline-cta h2 { max-width: 760px; margin-inline: auto; font-size: clamp(2.4rem, 5vw, 4.2rem); }
.inline-cta .button { margin-top: 26px; }
.intent-hero { display: grid; grid-template-columns: 1.12fr .88fr; gap: 64px; align-items: center; padding-top: 82px; padding-bottom: 82px; }
.intent-hero h1 { font-size: clamp(3.3rem, 6.5vw, 6rem); }
.intent-card { padding: 34px; border: 1px solid #d2cff1; border-radius: var(--radius-xl); background: var(--bg-iris-soft); box-shadow: var(--shadow-card); }
.intent-card h2 { font-size: clamp(2.2rem, 4vw, 3.4rem); }
.intent-card p { color: var(--brand-primary); }
.intent-card ul { display: grid; gap: 14px; margin: 23px 0 0; padding: 0; list-style: none; }
.intent-card li::before { content: "\2713"; margin-right: 8px; color: var(--brand-support); }
.content-section { padding-top: 88px; padding-bottom: 88px; }
.content-grid { display: grid; grid-template-columns: .72fr 1.28fr; gap: 72px; }
.content-grid h2 { font-size: clamp(2.5rem, 4.5vw, 4.2rem); }
.content-prose { color: #374151; }
.content-prose h3 { margin: 32px 0 9px; color: var(--text-primary); font-size: 1.15rem; }
.content-prose p, .content-prose li { font-size: 1rem; }
.seo-answer-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 14px; margin-top: 36px; }
.seo-answer-grid article { padding: 24px; border: 1px solid var(--border); border-radius: var(--radius-lg); background: white; }
.seo-answer-grid h3 { margin: 0 0 9px; }
.seo-answer-grid p { margin: 0; color: var(--text-muted); }

@media (max-width: 960px) {
  .desktop-nav { display: none; }
  .site-header { grid-template-columns: 1fr auto; }
  .logo small { display: none; }
  .hero { grid-template-columns: 1fr; padding-top: 58px; }
  .hero-copy { max-width: 760px; }
  .hero-visual { width: min(100%, 620px); margin: 0 auto; }
  .problem-card, .split-heading, .method-card, .offer-grid { grid-template-columns: 1fr; gap: 30px; }
}

@media (max-width: 760px) {
  .section-shell { width: min(100% - 28px, var(--max)); }
  .site-header { min-height: 68px; padding-inline: 14px; }
  .logo img { width: 28px; height: 28px; }
  .logo-word { font-size: 1.4rem; }
  .nav-cta { padding: 9px 13px; }
  .hero { min-height: auto; padding-top: 50px; padding-bottom: 58px; }
  h1 { font-size: clamp(3.25rem, 15vw, 5.1rem); }
  .hero-actions { align-items: flex-start; flex-direction: column; }
  .hero-visual { padding-inline: 0; }
  .report-paper { min-height: 535px; padding: 27px; border-radius: 26px; }
  .report-paper h2 { font-size: 3.1rem; }
  .persona-orbit { top: 67px; right: 23px; width: 76px; height: 76px; border-width: 8px; font-size: 1.5rem; }
  .signal-dot { display: none; }
  .problem-section { padding-bottom: 60px; }
  .problem-card { padding: 28px; }
  .audience-section, .report-section-marketing, .faq-section, .content-section { padding-top: 72px; padding-bottom: 72px; }
  .audience-grid, .comparison, .report-feature-grid, .method-points, .footer-grid { grid-template-columns: 1fr; }
  .audience-grid article { min-height: 195px; }
  .difference-section, .offer-section { padding-top: 72px; padding-bottom: 72px; }
  .comparison-column { padding: 27px; }
  .accent-column { border-top: 1px solid var(--border); border-left: 0; }
  .method-section { padding: 54px 0; }
  .method-card { padding: 28px; }
  .final-cta { padding: 80px 0; }
  .site-footer small { grid-column: auto; }
  .sample-insights, .sample-careers, .intent-hero, .content-grid, .seo-answer-grid { grid-template-columns: 1fr; }
  .sample-cover { grid-template-columns: 1fr; }
  .sample-badge { width: 92px; height: 92px; font-size: 1.75rem; }
  .intent-hero { gap: 38px; padding-top: 58px; padding-bottom: 65px; }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after { transition: none !important; }
}